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How
much is extra business worth to you?
How much extra business do you want?
Why do you want a web site anyway?
Do you want a web site simply because your competitors have one?
Or
do you want to use it as a powerful marketing tool?
These
are all important questions you'll need to answer.
For
most types of business, a realistic budget for successfully marketing
your products or services via the web should be between 10 - 20%
of your total annual marketing spend.
The
actual design of a web site and hosting it on a fast internet server
need not cost you more than a few thousand pounds - or several hundred,
depending on the degree of complexity and functionality you require.
What
is important is that, as a marketing tool, a web site reaches
your potential customers - and that's where the smart money goes.
Perhaps
you think that your product(s) or services can almost sell themselves.
That may be true - although it's unlikely. A web site, however,
does need expert marketing in order to achieve significant results.
Far
too many web sites hardly break even, leaving their owners wondering
why.
The
most likely reason for this is that they've bought a web site and
nothing more than a website. Most web developers are far too busy
selling and designing web sites to be in a position to offer anything
else.
Months
down the line, their customers begin to wonder why their sales are
not going up.
We
are proud to say that we are not one of them. Instead we offer a
complete service through our company Uni-Sys.
This
starts with an initial one hour consultation that incurs no cost
and doesn't obligate either party.
A
Process of Consultation
In
most cases, you will already know what sells your products or services.
You
may have sales literature which incorporates a logo and projects
a smart professional image. You may have corporate colours by which
you wish to be identified. If this is the case, then most of the
design work has already been done.
Or
perhaps, you are a new company who have yet to establish itself
in the marketplace. You may need some help and advice, copyrighting,
graphic design or advertsising services.
Whatever
your needs are - these are what we, as web consultants, try to establish
from the outset.
Once
we have determined what your requirements are we can then explain
how we can best fulfil them.
After
our initial meeting and when we have had time to carefully consider
your answers, you'll receive a report which will give you an expert
analysis based on the answers you gave to the various questions
you'll be asked.
If
you are happy with our suggestions, then we'll arrange a further
meeting in order to take our discussion further and provide you
with costings within a budget you've specified to us.
The
Design Process
Style
and feel
Using
the materials you provide us with, i.e. brochures, artwork, photographs,
image files, text files etc., we'll design an eye-catching homepage
with the style and feel our designers think will work for you.
This
will be hosted on one of our ultra-fast servers for you to view
online and for you to make comments on.
Once
you're happy with the style and feel, we'll then go on to construct
the remaining pages, contact forms, links etc.
At
each stage of the design process, you'll be able to view the work
in progress and tell us where you would like to see some changes.
Once
the design work is complete, we'll publish your website - it will
instantly 'go live'.
As
we said before, owning a web site is of little use if no-one can
find you. So the next stage is the most important in terms of your
ROI.
OPTION:
Search Engine Optimisation (SEO)
Your
web site will then be expertly optimised in preparation for search
engine submission. Optimisation includes the careful choosing of
keywords (these are the words or phrases that your potential clients
are most likely to use when searching for a product or service such
as yours), adjusting keyword density (enriching the text within
your site so that it is rich in keywords), reciprocal link
farming (linking your site to other contextually relevant sites
and getting them to link to yours), as well as creating powerful
meta tags containing metadata - these are descriptions of your site
that search engines use when deciding on where to place you.
OPTION:
Site Submission
We
will then submit your site for inclusion into the search engines
that are most likely to be used by your potential customers, engines
like Google, Yahoo etc.
OPTION:
Paid Inclusion
If
requested by you as part of your web-marketing campaign, we will
also purchase Sponsored Links, Paid Inclusions, Pay-per-Click advertising,
Ad words etc. - and in some cases at reduced rates because of
our status as an Advertising Agency.
OPTION:
SE Position Monitoring
We
can monitor your position in the search engines and directory listings
where you appear and alert you when your web site drops in rank
below a pre-determined point so that you can decide whether further
optimisations are necessary. |
