Note: Links to other pages may be submitted to most search engines, especially if they are more relevant to any particular search term(s) that are likely to be entered into a search engine by a prospective customer.

About Us / The Company

This page allows you to expand, giving more details about your company than you can on your home page. It gives you have a second opportunity to sell your company after a prospective customer has read your home page.

Products and/or Services

On this page, you can expand on what your company can offer. It may be a single page, or be a submenu with links which expand on each product or area of your activity.

If you sell products and since people like to buy by sight, you might consider using graphics which enlarge by clicking on them or when someone passes their curser over them, here are two examples:

Position your mouse over this image.

Our Clients, Testimonials or Portfolio

Do you use testimonials? - or would you find it beneficial to let potential customers know what people have said about your products and/or services? Perhaps a page with a list of some of your clients might achieve the desired effect, remember to ask them first for their permission.

Trade or Professional Associations

If you're a member of a Trade or Professional Association you will have been granted the use of their logo in most cases. Is it a logo that people are familiar with and that can help raise your profile and engender trust?

You may wish to dedicate a page to any complaints and/or arbitration procedures that your customers may take advantage of if things go wrong.

Contact Us

It will benefit your sales if you make it easy for your prospective customers to contact you, or order an information pack.

This can be done quite simply by including a contact page with an online enquiry form.

Click here to see ours.

Privacy Policy and SSL Encryption

Making a statement about how you will protect your customers' confidentiality will help put their minds at ease.

If you want to give your customers the facility of ordering products and/or services online, protection of personal information is expected.

Using Secure Socket Layer (SSL) server protection together with 128-bit encryption gives the highest level of protection available, this is something that people have come to expect, if you require them to enter their credit/debit card details.

If hosting your website on one of our servers, we are able to offer you a substantial discount on the would-be price of these and other services such as payment gateways and shopping carts.

Frequently Asked Questions (FAQ)

Are there any QUESTIONS you are frequently asked? A page giving answers to frequently asked questions can save you the time and money you spend in answering the questions that are most frequently asked about your products and/or services. It also gives you a further opportunity to SELL your company.

Articles and Publications

Have articles been published about your company and/or products or services? If so, you can usually get permission to re-publish them on your website in order to lend your company further credibility and/or status.

Calendar/Diary

A calendar or diary page can give your visitors an update on forthcoming events, including any trade exhibitions you are going to attend.

Advice

Many businesses find that by giving away free advice it makes their customers feel better disposed towards them and more likely to buy their products.

NEWS / NEWSLETTER

Do you publish a newsletter or announce new Products, Services and/or Product Updates?

You can include a page, giving your established and prospective customers news, or why not get them to subscribe to a newsletter from you - it's cheaper than publishing and mailing!

QUOTATIONS

If you give quotations, you can ask your prospective customers to fill in an online quotation request. Think of the time (and money) this could save you.

... JOB and PARTNERSHIP OPPORTUNITIES

Since most people recruit from time to time and this is often considered a MAJOR EXPENSE by most businesses, a page giving current work and/or partnership opportunities can bring cost-effective results.

FIND US / MAP / LOCATION

Including a map, will save you the time and money you spend in explaining to people how they can find your premises. What's more - you can't be blamed if they get their directions wrong!

You can provide a forum, either live or asynchronous, for the benefit of your customers or industry. This can help to ensure that your website is revisited often.

DOWNLOADS

You can provide a download page for Specifications, further information, your company brochure, price list, contracts etc. In fact anything that can be printed. Adobe PDF (Portable Document Format) affords high compression for documents, especially if they include graphics. We can convert most documents and printed materials into PDF format for you if you don't already have this facility.

GUARANTEES

If your guarantees or warranties are a selling point, then you can give details on a separate page.

RETURNS POLICY

If you ship goods, you might like to state under what circumstances and how they should be returned.

SPECIAL OFFERS

Sale, or redundant stocks can be sold through such a page, or you might like to capitalise on people's fear of loss or put in layman's terms - nost people's inability to resist a good bargain.

This might also be employed as part of your legitimate marketing strategy!

THE TEAM / OUR STAFF

If you are in a trade or industry that involves a lot of customer contact, it may prove useful and beneficial to include a page on which you can put a face to a name and function. Introducing a human element about your business can score you extra points and ensure that enquirers speak to the right person. It also helps avoid the embarrassment suffered, should your clients forget the name of their contact.

LIVE ADVISOR

Not only can your potential customers ask you questions online in real-time, but you can also track their progress through your website and pop-up a live comment. This can be especially valuable when you detect that a person is about to place an order and hesitates. You can ask them if they have any questions remaining before they commit themselves, for example.

Alarms can be set to alert you to the events of your choice, so you don't have to sit monitoring visitors' activities constantly.

This is the most powerful tool available today in helping to clinch sales!

You can HYPERLINK to as many internal or external resources as you like.

WALLPAPER

Wallpaper can help to enhance a plain background visually or you may want your company logo to appear as a watermark on your pages; as a marketing tool, it can also help communicate a powerful message about you.

This guide is far from exhaustive. Next time you browse the web, notice what other people have done on their websites. The possibilities are endless...

AND FINALLY - A COUNTER